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You’ve set up a Facebook page for your business. Thats great!

1. 5 Steps To Market Your Business Page On Facebook App
2. 5 Steps To Market Your Business Page On Facebook Marketplace

But now what?

A Facebook business page is a free opportunity for businesses to increase brand awareness, generate sales, and even drive sales through Facebook. With over 2.7 billion Facebook users, and thousands of active users in your target market (or local area), it’s a way to connect with potential customers and engage with existing customers. Open your business Page from your computer, and click the blue button on the lower left. Then choose what you want your ad to help you do. Let's say you're a jeweler and you want to get more people to check out the latest ring designs on your website.

How can you start to promote your new Facebook page and get your fans to start engaging with you?

1. Promote your Facebook Page in your email signature. One of the most visible places you might find to promote your Page is in your inbox. Edit your email signature to include a call-to-action and link to your Facebook page. Facebook contests can be huge for gaining Likes on your Page.
2. Promote your page offline too. Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible. Mention your Facebook Page the next time you speak at a workshop, seminar, or conference. You can even include an image and link to your page in your slide.

To start connecting with current and potential customers on your Facebook page, there are a few things you need to do first to get the word out.

Here are six ways to promote your new page:

1. Use the network you already have

If someone has already joined your email list, they most likely would love to connect with you on Facebook too.

Send out an email to your contact list, announcing your new page and inviting people to follow your business on Facebook.

You should also add social media buttons to your email footer, so your email subscribers are reminded of your active social channels.

2. Add a follow button on your website

Make it easy for your website visitors to follow your page by adding a follow button to your website or blog. A Facebook follow button is a widget you can add to your website that links people from your website to your Facebook Page.

Websites built with Constant Contact’s website builder have social media icons built right in, but depending on the website tool you’re using, you may need to poke around to figure out the best way to feature your social media on your website.

Not sure where to start with marketing? That’s why we created The Download.

The Download is the ultimate practical, step-by-step guide to online marketing. In this free guide, we’ll show you how people find you online and how to set yourself up for success to meet your business or nonprofit goals.

3. Create a Facebook Ad

Running a Facebook Ad is an easy way to get your page in front of a new relevant audience. Using Facebook’s targeting features you can create an ad that reaches people with certain characteristics like age and location.

You can also use Facebook’s Custom Audiences feature to upload your email list and reach your existing contacts.

4. Share helpful content

There is a big difference between social media and social media marketing. Give people a reason to Like your page by sharing helpful posts and driving action.

Facebook is a visual channel, so share images and videos when you can. You can even try a Facebook Live to engage your fans.

Not sure what to post on social media? Here are 30 ideas worth a try!

5. Promote your page offline too

Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible.

Mention your Facebook Page the next time you speak at a workshop, seminar, or conference. You can even include an image and link to your page in your slide deck.

6. Don’t forget your existing social following

If you’re active on other social media channels, like Twitter, Pinterest, or LinkedIn, promote your page on those channels as well.

Your superfans will be happy to connect with your business anywhere they can.

Ready to promote your new Facebook Page?

What good is a Facebook page if no one knows it exists? Promote your page everywhere you can to increase your following and start making a real impact with social media.

You probably know that Facebook is the number one social media platform, which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place.

Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.

Facebook has become one of the best drivers in terms of conversions and sales for most of my clients. See two examples below:

Facebook marketing client 1: This client approached me to do full social media marketing and management for them. Although Facebook is not the platform that best gives them the most traffic, I’ve found out that the social platform that best gives them conversions such as sign-ups and sales is Facebook.

Facebook marketing client 2: This client approached me to do Facebook marketing only for their new brand. Their goal is to increase sales, branding, and of course following. Since they’ve hired me to do Facebook marketing, it is important to help them achieve their goals.

For most business cases, before you can use Facebook to gain sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform.

In this list, I will be with you for a tour of the best, engaging, and the most effective Facebook marketing strategies for businesses that anyone can do. So, let’s start rocking and rolling!

Effective Facebook Marketing Strategies for Businesses

1. Leverage the Existing Traffic to Your Site

Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.

You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have. Refer to the picture below as an example.

Hot Facebook Marketing Tip:
Most websites put their social media icons on their homepage or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.

2. Use Your E-mail Signature to Display Your Fan Page URL

If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.

Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them in your e-mail signature with a call-to-action format.

Example: Want to receive a gift from us? Like us on Facebook!

3. Send Out an E-mail Blast

Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.

Few of the great e-mail marketing tools are MailChimp and AWeber.

You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.

4. Promote Facebook Page In-store

Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.

Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.

Bonus Facebook Marketing Tip:
You might also want to put your social media account pages links on your:

• business cards
• front mirror or doors
• walls
• packaging
• … and more!

5. Determine the Best Day to Post

Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.

In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.

You can access your Posts Insights by following the steps below:

• Go to your Facebook Page.
• You will see “See Insights” above your Page, click it.
• You will see your Insights overview from there, find the Posts tab and click it.
• Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.

Alternatively, tools like HootSuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies.

6. Create and Schedule Your Status Updates

The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage of those millions of people could be your next potential customers.

If you want to use Facebook to maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.

There are also some Facebook posting statistics that you might want to consider when creating your status updates:

5 Steps To Market Your Business Page On Facebook App

• Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons (source: AMEX OPEN Forum infographic.)
• Question posts get more comments (source: HubSpot).

Scheduling Your Facebook Status Updates:

Facebook has a built-in feature that allows you to schedule a post to appear on your page later. If you want to know more about it and the detailed steps on how to use it, refer to this link and continue reading below.

7. Use the Facebook Plugins

Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.

For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.

8. Use Facebook Ads

You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business. Toefl ibt practice test macmixerlasopa.

Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.

Facebook ads currently help you create your campaign depending on the results you want to gain:

• Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
• Facebook Page Likes— Ads to build your audience on Facebook
• Clicks to Website— Ads to encourage people to visit your website
• Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion tracking pixel to measure your results
• App Installs— Ads to encourage people to install your app
• App Engagement— Ads that get more activity on your app
• Event Responses— Ads to promote your event
• Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one

The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads:

• Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting.
• Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.
• Use an easy-to-answer or an engaging ads description, here’s an example.

If you’re selling gift items, you might want to put something like this:
“If you think giving gifts can make someone smile, Like Us today!”

Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted into your fans. Trust me, this is so effective.

Note: You can only use 90 characters for your Facebook ads text/description.

9. Think Outside the Box and Create Facebook Contest

A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.

People love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.

If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!

5 Steps To Market Your Business Page On Facebook Marketplace

10. Use the “@ feature” in Facebook

Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.

Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.

11. Develop a Facebook Customized Page Tab or Apps

A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.

According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates.

An example of customized tab/app for your Facebook page is what I currently use to gain subscribers as well as likes in exchange for exclusive business and marketing tips.

Bonus Facebook Marketing Tip:
Most businesses that used customized tab for their Facebook pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a Facebook custom tab is Woobox, which is free.

12. Integrate Social Media Sharing

Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.

Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.

You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.

My favorite free social media sharing plug-ins are:

• Digg Digg
  Digg Digg by Buffer displays all popular social sharing buttons with count.

• Flare
  Although the plug-in isn’t in active development anymore, it features eye-catching and simple social sharing bar that lets your content gets shared.

• Mashshare
  Mashshare sharing plug-in is a high-performance share functionality inspired by Mashable. The beautifully designed big buttons of “Share on Facebook” and “Tweet on Twitter” are my favorite.

For paid social media sharing plug-in, I use Ultimate Social Deux.

On this blog, I use both Ultimate Social Deux and Digg Digg.

13. Engage with Your Facebook Community

Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn into your repeat customers or potential leads.

Facebook can also be used as one of your customer support hubs.

14. Engage with Other Facebook Pages

You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.

Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions.”

15. Use Images and Videos for Your Content Updates

People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.

Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement.

Hot Facebook Marketing Tip:
You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly.

Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.

16. Create or Join Facebook Groups

Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functions and ways to use.

• Open Group. Anyone can see the group, who’s in it, and what members post.Open groups are mainly used to build awareness, authority, and interest in your brand. This is the best group if you want to establish yourself as an expert and to network with others in your industry. The main focus that you should do on open groups is not selling but rather participation and interactions.

• Closed Group. Anyone can see the group and who’s in it. Only members see posts.Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients’ current customers who want to share ideas with other users. We also use this for customer support and solve problems.

• Secret Group. Only members see the group, who’s in it, and what members post.Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups.Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry.

Conclusion

To summarize, here are the most effective Facebook marketing strategies that you can use right now to jump-start your business success on Facebook.

1. Leverage your existing website traffic by putting social media icon, which redirects to your social media pages.
2. Use your e-mail signature to display your Facebook Fan Page URL.
3. Send out an e-mail blast to let your audience know that your business exists on Facebook
4. Promote your Facebook page in-store.
5. Determine the best days to post.
6. Create and schedule status updates.
7. Use Facebook Plugins to grow your followers easily.
8. Use Facebook ads to help you achieve the results you want to have for your business.
9. Think outside the box and create a Facebook contest.
10. Tag other users and pages by using the @ feature in Facebook
11. Develop a custom page tab or app for a coupon, discounts, and any other exclusive deals. You can also use it for newsletters and other campaign purposes.
12. Integrate social media sharing buttons on your website pages.
13. Engage with your fans and current community.
14. Engage with other Facebook Pages.
15. Use image and videos on your status updates.
16. Create or join Facebook groups.

Final Thoughts and Ideas

Facebook marketing and any other social media marketing campaign are just like a courtship in real life. You should do it step-by-step until you build the relationship you wished to have. There should be more Facebook marketing ideas out there, but I assure you that the above list will give your Facebook business a big lift.